About

We’re definitely not just a toy shop!

Gear for Little Dears might be a little shop based in Plettenberg Bay, but we supply the world with a big range of quality educational toys and games and other fantastic products that ignite imagination and a sense of wonder in all children.

And for Moms and Dads everywhere, we have lots of innovative products and gadgets to help make teaching basic things like eating with utensils, comfortable travel and bath times easier and much more fun for everyone.



Why Gear for Little Dears was born

There was a time not so long ago when childhood offered the space and freedom for children to explore their world. To be curious. Be creative. Be bold. Get bored. Or simply just be. Today, our overscheduled and overstimulated children are using their imaginations less than ever. It’s a crisis in the making. And it’s why we’re committed to sourcing and providing products that inspire open-ended thinking and encourage kids to see new possibilities.


What Gear for Little Dears is all about

We feel it is our obligation to change the world’s way of thinking about childhood and play. Free time, following curiosity and freedom to create something from nothing are in short supply in today’s world. Real learning and growth happen when kids are given the unstructured time and space to explore their imaginations. Our future depends on it.

“Children are the world’s most valuable resource and its best hope for the future” – John F. Kennedy


Our aim

The toys and other products we supply are of the highest quality, safe, non-toxic and a pleasure to use. They offer countless ways to play, learn and grow. We believe the best playthings are often simple concepts that inspire children to come up with their own twists. We hope to encourage free play, creativity, imagination, learning, discovery, and above all – FUN, with all the great products we source and bring to market.


Browse our entire catalogue and shop some great products for your Little Dear right now!


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